online research

Online research

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Born into an interconnected world with immediate access to any information, Millennials are hard–wired to do their homework before making any decision or purchase. Millennials are passionate online researchers, looking for information on everything.

International studies show that Millennials turn to the internet first of all to keep up with the world and news and to research hobbies and other topics of interest. Secondly, they use the internet to research all kind of products (devices, cars etc) and leisure related activities: events, movies, restaurants etc. For this generation, the internet is also popular for health information, job sites and travel research and bookings.

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