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Media consumption

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According to InMobi, Millennials spend an average of 7.2 hours per day consuming media content. This generation now devotes an average of almost 2.0 hours per day to mobile media, ahead of television (1.5 hours) and the desktop (1.6 hours). 64% of global mobile web users aged 20-34 multi-task while watching TV and are mainly engaged in social activities followed by search, music and shopping.

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